Paulina Zybinska
The Good The Bad and The Deepfake.
Statement
My vision of communication design and its role in a future society: In an age of misinformation, communication design should focus on helping users discern real from fake content. In Switzerland, I hope designers will increasingly incorporate essential details like dates, times, and locations into their work.
Biography
Paulina Zybinska (Krata), is a creative technologist deeply engaged in coding, interactive installations, VJing, and machine learning. She holds a firm belief that the ever-expanding domain of AI will significantly shape societal perspectives on creativity and the conscious behaviours linked with it. Throughout her academic pursuits at ZHdK, Paulina delves into the influence of self-compassion in mental therapy through the utilisation of Deepfake technology. She perceives the act of synthesising "fakeness" as a prospective method for enhancing self-perception, provided it's employed within a regulated and secure setting.
