Verónica Majluf

Verónica Majluf was born and raised in Lima. After studying at the Instituto Toulouse Lautrec, she completed her education at RISD, where she received a Bachelor of Fine Arts and a degree in Graphic Design.

In 1992, she joined Studioa, directing branding projects for leading institutions and businesses. In 2011, she partnered with Ralph Bauer to establish vm& estudio gráfico.

Her work has been published in Étapes, Communication Arts, Novum, Slanted, and various design anthologies, including Latin American Graphic Design (Taschen, 2008), How Ideas are Born (Haoki, 2022), La Tina (Pupila, 2023), and Du Design au Brief (Dunod, 2025).

She has participated in the Ibero-American Design Biennial held in Madrid, as well as other international design events, such as the Homage to Brecht on the 100th anniversary of the German dramatist’s birth, Expo 2000 in Hanover, Germany, and the Gwangju Biennale in South Korea.

Majluf has been instrumental in establishing the graphic design field in Peru, contributing through training new generations of designers and serving as an advisor for design programs at leading local universities.

She is a founding member of the Peruvian Association of Design Companies (ADÑ), serves on the Board of Arts for the Museum of Art of Lima (MALI), and, since 2019, has been a member of AGI (Alliance Graphique Internationale).